Advancing Communication Science: Merging Mass and Interpersonal Processes

Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability. Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output. The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field isHawkins, Robert P. is the author of 'Advancing Communication Science: Merging Mass and Interpersonal Processes', published 1988 under ISBN 9780803931428 and ISBN 0803931425.