192745

9780130471321

Activebook, Microeconomics

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  • ISBN-13: 9780130471321
  • ISBN: 0130471321
  • Edition: 3
  • Publication Date: 2002
  • Publisher: Prentice Hall PTR

AUTHOR

O'Sullivan, Arthur, Sheffrin, Steven M.

SUMMARY

This modern book has a strong foundation in demand and supply. Its thoughtful coverage ofchange in demand vs.change in quantity demanded (also in supply coverage) enables learners to better visualize and truly understand the difference between these two fundamental concepts. Early coverage of comparative advantage and externalities reflects a more modern approach to teaching and understanding the underpinnings of microeconomics. A six-part organization covers an introduction and key principles, a closer look at supply and demand, market structures and pricing, spillovers and information, the labor market and economic challenges, and the international economy. For a thorough understanding of the principles of macroeconomics.O'Sullivan, Arthur is the author of 'Activebook, Microeconomics', published 2002 under ISBN 9780130471321 and ISBN 0130471321.

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