5 Paths to Persuasion The Art of Selling Your Message
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Publisher: Grand Central Publishing Summary: This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.
9780446695909
ISBN:0446695904
Pub Date: 2005Publisher: Grand Central Publishing Summary: This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.
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ISBN-13:
ISBN:
Pub Date: 2005
Publisher: Grand Central Publishing
9780446695909
ISBN:
0446695904
Pub Date: 2005
Publisher: Grand Central Publishing
This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.
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