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9780471571728
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Partial table of contents: ABB. Aetna. American Express. Boeing. Cadillac. CIGNA. Data General. Dow. Du Pont. Eaton. Ford. Gates. Georgia-Pacific. Goodyear. Hughes. IBM. Intel. Lockheed. MCI. Motorola. NCR. Nestle. NYNEX. Olympus. Pepsi. Polaroid. Reader2s Digest. Samsung. Siemens. State Farm. Toyota. TRW. The Wall Street Journal. Westinghouse. Xerox. Bibliography. Index.Poppe, Fred C. is the author of '100 New Greatest Corporate Ads/a Top Adman's Choice of the Best Image Ads' with ISBN 9780471571728 and ISBN 0471571725.
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