3936201
9781844800230
Sales & Key Account Management
by Blythe, Jim
by Blythe, Jim
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Product details
- ISBN-13: 9781844800230
- ISBN: 1844800237
- Publisher: Cengage Learning
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SUMMARY
This text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies.Blythe, Jim is the author of 'Sales & Key Account Management ' with ISBN 9781844800230 and ISBN 1844800237.
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