Barchester Towers

"This book provides comprehensive and practical analysis of what sustainable business development (SBD) is, and how companies can use it to make a significant difference. Case studies of companies in the United States, Europe, the Pacific Rim, and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. The book will be compulsory reading for MBA students and executives as well as professional readers."--BOOK JACKET.Trollope, Anthony is the author of 'Barchester Towers', published 2004 under ISBN 9781582877655 and ISBN 1582877653.