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1152327

9781558608306

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)
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Product details

  • ISBN-13: 9781558608306
  • ISBN: 1558608303
  • Edition: 1
  • Publication Date: 2002
  • Publisher: Morgan Kaufmann

AUTHOR

Ashley Friedlein

SUMMARY

Ashley Friedlein is cofounder and CEO of e-consultancy. Previously, he was lead strategist and senior producer at Wheel. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg, and with the major U.K. broadcastersAshley Friedlein is the author of 'Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)', published 2002 under ISBN 9781558608306 and ISBN 1558608303.

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