43051403

9781466696075

Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
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  • ISBN-13: 9781466696075
  • ISBN: 1466696079
  • Edition: 1
  • Publication Date: 2015
  • Publisher: IGI Global

AUTHOR

Alok Kumar Goel, Goel, Alok Kumar, Singhal, Puja

SUMMARY

Alok Kumar Goel is the author of 'Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)', published 2015 under ISBN 9781466696075 and ISBN 1466696079.

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