4551970
9781419520198
Marketing to Women How to Increase Your Share of the World's Largest Market
by Barletta, Marti
About this item
- Condition: New
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About this item
- Condition: Very Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9781419520198
- ISBN: 1419520199
- Edition: 2
- Publication Date: 2006
- Publisher: Kaplan Publishing
AUTHOR
SUMMARY
Martha Barletta,president of The TrendSight Group, is a recognized authority on gender-focused marketing strategies for wooing women consumers. A Wharton MBA, she honed her marketing and sales talents via a distinguished career at top-flight agencies like McCann-Erickson, TLK, Foote, Cone and Belding, and Frankel, working on award-winning advertising campaigns and national marketing programs. Her lively style, command of her subject, and passion for her topic make her a popular presenter at corporations, conferences, and business schools. She has been quoted onCBS Evening News, NBC Nightly News,andABC Money Matters,and in theWall Street Journal, Fast Company, the New York Times, Fortune, BusinessWeek, Brandweek, Ad Age,and many other publications worldwide. www.trendsight.comBarletta, Marti is the author of 'Marketing to Women How to Increase Your Share of the World's Largest Market', published 2006 under ISBN 9781419520198 and ISBN 1419520199.
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