5024312
9781412914147
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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.Curtin, Patricia A. is the author of 'International Public Relations Negotiating Culture, Identity, And Power', published 2007 under ISBN 9781412914147 and ISBN 1412914140.
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