4773550
9781412910330
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Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.Blythe, Jim is the author of 'Marketing', published 2006 under ISBN 9781412910330 and ISBN 1412910331.
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