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9780978843106
Hidden Persuaders
by Packard, Vance, Miller, Mark Crispin
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Product details
- ISBN-13: 9780978843106
- ISBN: 097884310X
- Publication Date: 2007
- Publisher: Consortium Book Sales & Dist
AUTHOR
SUMMARY
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.Packard, Vance is the author of 'Hidden Persuaders ', published 2007 under ISBN 9780978843106 and ISBN 097884310X.
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