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9780844235295

Creating+delivering Winning Advert...

Creating+delivering Winning Advert...

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Product details

  • ISBN-13: 9780844235295
  • ISBN: 0844235296
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Moriarty, Sandra, Duncan, Tom, Knudsen, Anne

SUMMARY

Create powerful and convincing presentations that will win new accounts and keep established ones with this idea-filled guide. You'll see how to: -- Identify presentation strategies that are on target every time-- Develop dynamic messages that create audience enthusiasm-- Plan and design audio/visual aids that "speak" volumes for your ideas-- Provide follow-up that will close every dealMoriarty, Sandra is the author of 'Creating+delivering Winning Advert...' with ISBN 9780844235295 and ISBN 0844235296.

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