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9780814450369

Competing on Value

Competing on Value
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Product details

  • ISBN-13: 9780814450369
  • ISBN: 0814450369
  • Publisher: Amacom

AUTHOR

Hanan, Mack, Karp, Peter

SUMMARY

This book provides the sophistication, knowledge, and practical techniques to move your sales force away from commodity selling and toward high-margin, value-based marketing.Hanan, Mack is the author of 'Competing on Value' with ISBN 9780814450369 and ISBN 0814450369.

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