6224417
9780805860870
The use of deceptive persuasion in marketing is not unknown, despite the efforts of regulators. This book examines the psychology involved in this kind of deception, & in self-protection strategies employed by consumers. It is particularly concerned to identify the skills that consumers need to acquire.Boush, David M. is the author of 'Deception in the Marketplace', published 2009 under ISBN 9780805860870 and ISBN 0805860878.
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