Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Art Weinstein is Professor and Chair of Marketing in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University in Fort Lauderdale, Florida. He teaches graduate courses in customer value, international marketing, managerial marketing and research, and market segmentation.Art Weinstein is the author of 'Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)', published 2004 under ISBN 9780789021564 and ISBN 0789021560.