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9780761968757

Understanding Media Economics

Understanding Media Economics

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Product details

  • ISBN-13: 9780761968757
  • ISBN: 076196875X
  • Publication Date: 2002
  • Publisher: SAGE Publications, Limited

AUTHOR

Doyle, Gillian

SUMMARY

Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.Doyle, Gillian is the author of 'Understanding Media Economics', published 2002 under ISBN 9780761968757 and ISBN 076196875X.

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