Shameless Exploitation in Pursuit of the Common Good

In 1978, Paul Newman & A.E. Hotchner decided that rather than just dist. Paul's own salad dressing at Christmas to neighbors, they would offer it to a few stores. Much to their surprise, the dressing was enthusiastically received. What had started as a lark, quickly escalated into a full-fledged bus., the first co. to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn & lemonade, Newman's Own became a major player in the food bus. The company's profits were donated to med. res., educ., & the environ. Here, Newman & Hotchner recount the saga of their own non-management adventure. They describe how they disregarded the advice of experts & relied on instinct, imagination, & mostly luck.Newman, Paul is the author of 'Shameless Exploitation in Pursuit of the Common Good', published 2004 under ISBN 9780756783747 and ISBN 0756783747.