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9780750661034

Management of Marketing

Management of Marketing

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Product details

  • ISBN-13: 9780750661034
  • ISBN: 0750661038
  • Publication Date: 2005
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Reynolds, Paul, Jr., Lancaster, Geoffrey A.

SUMMARY

Paul Reynolds is a Senior Lecturer in Marketing at Huddersfield University Business School, a Senior Examiner for the Association of Business Executives (ABE) Diploma Level 2 Marketing paper and a Fellow of the ABE.Reynolds, Paul, Jr. is the author of 'Management of Marketing', published 2005 under ISBN 9780750661034 and ISBN 0750661038.

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