Starting a Business from Home

Sunday Times logo Business Enterprise Series Starting a Business from Home Choosing a business, getting online, reaching your market and making a profit Colin Barrow Sunday Times logo Starting a Business from Home Colin Barrow [!KP Logo!] [!Sunday times logo!] The home is now the most popular place for start-ups. More than a quarter of a million people in the United Kingdom start a business from home each year and four times that number give it serious consideration. Entrepreneurs need little more than a laptop and a telephone line to start off with, but when the new business starts to expand they face the challenge of staying at home without sacrificing their growth potential. Starting a Business from Home will help you to identify a business opportunity, guide you through the preparation and set up, and show you how to run, control and manage its growth. It covers: the advantages and disadvantages of working from home; finding a business opportunity then picking the right business; researching the market; business ownership and title issues; practical issues associated with working from home, such as organising office space and computers; preparing a business plan, raising the money and managing finances; bringing your product to market; building and operating a website; ensuring profitable growth of the business; starting up overseas. With appendices giving home-based business ideas and sources of help, as well as advice on research, getting the business started and an indication of how much money could be made out of each business, Starting a Business from Home is an invaluable practical guide for the aspiring entrepreneur. Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. Other books published with Kogan Page include The Business Plan Workbook, Practical Financial Management and The Successful Entrepreneur's Guidebook. 12.99 US $24.95 ISBN 978 0 7494 5194 3 [!insert barcode!] Subject category: Business and Management [!insert KP logo!] Kogan Page 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk www.timesonline.co.uk Kogan Page US 525 South 4th Street, #241 Philadelphia PA 19147 USABarrow, Colin is the author of 'Starting a Business from Home', published 2008 under ISBN 9780749451943 and ISBN 0749451947.