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Nick Wreden is a recognized brand futurist and Managing Director of FusionBrand, a consultancy that specializes in customer loyalty and metrics-based brandingWreden, Nick is the author of 'Profit Brand How To Increase The Profitability, Accountability And Sustainability Of Brands Increasing the Profitability, Accountability & Sustainability of Brands' with ISBN 9780749444655 and ISBN 0749444657.
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