5184081
9780749443054
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This book offers an holistic and financially-based approach to branding as well as focusing on concepts commonly ignored in marketing books: profitability, accountability and sustainability.Wreden, Nick, Jr. is the author of 'Fusionbranding How To Increase The Profitability, Accountability & Sustainability Of Your Brand', published 2005 under ISBN 9780749443054 and ISBN 0749443057.
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