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9780749438098
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Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers.Martin Lindstrom is the author of 'Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer', published 2002 under ISBN 9780749438098 and ISBN 0749438096.
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