1666371

9780749436049

Successful Global Account Management Key Strategies and Tools for Managing Global Customers

Successful Global Account Management Key Strategies and Tools for Managing Global Customers
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  • ISBN-13: 9780749436049
  • ISBN: 0749436042
  • Publication Date: 2002
  • Publisher: Kogan Page, Limited

AUTHOR

Speare, Nick, Wilson, Kevin

SUMMARY

Based on a major global research study into Global Account Management (GAM), this text shows companies how to adopt a radically different approach to dealing with their key accounts to operate as truly global suppliers.Speare, Nick is the author of 'Successful Global Account Management Key Strategies and Tools for Managing Global Customers', published 2002 under ISBN 9780749436049 and ISBN 0749436042.

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