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9780658009396

How to Get the Most Out of Trade Shows

How to Get the Most Out of Trade Shows
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Product details

  • ISBN-13: 9780658009396
  • ISBN: 0658009397
  • Edition: 3
  • Publication Date: 2000
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Miller, Steve

SUMMARY

This is a comprehensive and easy-to-use book on trade show exhibiting and sales. This edition contains new information on the importance of effective promotion - both pre-show and at the show. Examples of successful promotions conducted are included.Miller, Steve is the author of 'How to Get the Most Out of Trade Shows', published 2000 under ISBN 9780658009396 and ISBN 0658009397.

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