This Is Pr The Realities of Public Relations

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!Newsom, Doug is the author of 'This Is Pr The Realities of Public Relations', published 2003 under ISBN 9780534562670 and ISBN 0534562671.