Agricultural Marketing System - V. James Rhodes - Hardcover - 3rd ed

MARKETING, MARKET COMPETITION, AND CONSUMER MARKETS. Agricultural Marketing: An Introduction. The Competitive Environment. Agricultural Production and Marketing. The Functions, Structure, and Market Alternatives of Agribusiness: What Agribusiness Firms Do. The Domestic Market. The International Market. THE MARKETING SYSTEM. Place and Time Aspects of Marketing. Futures Markets and Price Risks. Matching Quantities Supplied and Demanded: The Process of Price Determination. Pricing and Exchange Systems and Alternatives within the Marketing-Procurement Channel. Providing the Optimum Varieties and Qualities. Participation and Leadership in the Marketing-Procurement Channels. Marketing by Farmer Groups. Processor Procurement Systems. Processor Marketing. Wholesale-Retail and Food Service Structure and Procurement. Food Retail and Food Service Marketing. PUBLIC POLICY ISSUES IN MARKETING-PROCUREMENT. Policy Issues: Consumer Interests. Policy Issues: Food Prices, Supply Adequacy, and Farmers2 Incomes. Policy Isues: Maintaining Competition. Policy Issues: Who Will Control the Agricultural Marketing-Procurement System? Index.Rhodes, V. James is the author of 'Agricultural Marketing System - V. James Rhodes - Hardcover - 3rd ed' with ISBN 9780471851004 and ISBN 0471851000.