Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services - Jeffrey P. Davidson - Hardcover - 2nd ed

Creative Marketing. Beyond Market Niching. Helping Customers to Do Business with You. Customer Leverage Strategies. Marketing Through the Telephone. Using Part-Time Help. Advertising That Gets Noticed. Advertising in Business Directories. Creating Unforgettable Literature. Strategic Bulletin Boards and Other Low-Cost Vehicles. The Lunch and Dinner Circuit. Bartering and Swapping. Twenty-One More Low-Cost Marketing Tips. Appendix. Bibliography. Glossary. Index.Davidson, Jeff is the author of 'Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services - Jeffrey P. Davidson - Hardcover - 2nd ed' with ISBN 9780471310952 and ISBN 0471310956.