Planting Flowers, Pulling Weeds Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth

FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this comprehensive guide, you'll discover a complete, integrated system for identifying and cultivating the customers and prospects that will help most in your company's pursuit of its growth objectives. Marketing wizards Janet Rubio and Patrick Laughlin show you how to: * Integrate marketing intelligently into your business plan * Build a market development database * Place customers and prospects in value segments * Link marketing programs directly to corporate objectives * Increase marketing power through organizational magnification * Execute all sales and marketing programs flawlessly Complete with detailed methods for using real-time marketing results to enhance and improve future efforts, Planting Flowers, Pulling Weeds gives you all the tools you need to set and achieve extremely aggressive business and financial goals.Rubio, Janet is the author of 'Planting Flowers, Pulling Weeds Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth' with ISBN 9780471035138 and ISBN 0471035130.