4760301
9780465050246
New and Improved: The Story of Mass Marketing in America
by Tedlow, Richard S.
About this item
- Condition: Good
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- Ships From: Boston, MA
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Product details
- ISBN-13: 9780465050246
- ISBN: 0465050247
- Publisher: Basic Books
AUTHOR
SUMMARY
Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first & foremost consumer society. Considering the roles of demographic change, advances in transportation & communication, & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A & P & its rivals, & Sears & Montgomery Ward. "Valuable lessons for modern marketing executives."--Business Week "New & Improved can help us understand how to make American business great again."--Vice President Al GoreTedlow, Richard S. is the author of 'New and Improved: The Story of Mass Marketing in America' with ISBN 9780465050246 and ISBN 0465050247.
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