Study Skills for Marketing Students

Dr Tracy Harwood, Principal Lecturer in Marketing and National Teacher Fellow, De Montfort University, Leicester. Tracy has worked extensively with first year marketing students to develop their skills, focussing on reading and working with complex information in order to generate a sound footing for future years of study. The range of support activities, including elearning and computer aided assessment (CAA), and subsequent development of research into reflective competences of undergraduate students, has resulted in the award of a National Teacher Fellowship in 2004. Tony Garry, Senior Lecturer in Marketing, De Montfort University, Leicester. Tony, who is a programme leader for the Diploma level of the Chartered Institute of Marketing programme, has gained considerable experience in assimilating marketing information for mature learners with practical experience of the discipline but often less competence in study skills. Dr Ashley Carreras, Senior Lecturer in Marketing, De Montfort University, Leicester. Ashley's economics background has developed into a strong field of statistical data analysis and problem-solving for the marketing discipline within the University. Numeracy is a skill and competence which has been seen to decline in recent years among students, resulting in considerable efforts to develop a more student oriented approach to teaching and learning. Jo Webb, Principal Lecturer in Marketing and National Teacher Fellow, De Montfort University, Leicester. Jo has worked with undergraduate, postgraduate and professional marketing students for over 15 years, developing information literacy and supporting research through formal course input and informal tutorials. Her well-received book on learning and teaching for librarians (Webb and Powis, 2004) has just been reprinted. Her work in learner support has been recognised in the award of a National Teaching Fellowship in June 2005 and she is embarking on a research project on reading development in universities. Our collective experience for producing this text is based upon our research, teaching, support and professional practice in the marketing discipline. Our interest in the text has grown out of our various contacts with undergraduate and postgraduate students of marketing and is, therefore, based upon our work as educationalists and as marketing professionals and practitioners.Harwood, Tracy is the author of 'Study Skills for Marketing Students', published 2008 under ISBN 9780335222797 and ISBN 033522279X.