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9780333994375

Marketing A Complete Guide

Marketing A Complete Guide

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Product details

  • ISBN-13: 9780333994375
  • ISBN: 033399437X
  • Publisher: Palgrave Macmillan

AUTHOR

Christopher, Martin, McDonald, Malcolm

SUMMARY

Assuming no prior marketing knowledge,Marketing: A Complete Guideprovides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Christopher, Martin is the author of 'Marketing A Complete Guide' with ISBN 9780333994375 and ISBN 033399437X.

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