Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management<br> Revised and Expanded Edition (Praeger Series in Political Communication)

Preface Introduction: Consultant-Centered Campaigns The Campaign Plan The Lay of the Land: Understanding the Campaign Context The Context of the Race Demographic Research: The Theory of Aggregate Inference Candidate and Opposition Profiles: Looking at the Record Strategic Thinking Prior Electoral Targeting Polling: The Focus of Strategic Vision General Strategy Voter Contact Techniques Fund-raising Strategy and Tactics Strategic Communications News Coverage Returning to the Grassroots Conclusion: The Future of Political Campaign Organizations References IndexMichael John Burton is the author of 'Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
Revised and Expanded Edition (Praeger Series in Political Communication)' with ISBN 9780275970932 and ISBN 0275970930.