Marketing Public Transit A Strategic Approach

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.Lovelock, Christopher H. is the author of 'Marketing Public Transit A Strategic Approach', published 1987 under ISBN 9780275924997 and ISBN 0275924998.