by Manning, Gerald L., Reece, Barry L.

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ISBN-13: 9780132221771
ISBN: 0132221772
Publication Date: 2006
Publisher: Prentice Hall

AUTHOR

Manning, Gerald L., Reece, Barry L.

SUMMARY

For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.Manning, Gerald L. is the author of 'Selling Today Creating Customer Value', published 2006 under ISBN 9780132221771 and ISBN 0132221772.

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