127069
9780072862911
This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhetorical theory but the findings of social science research are woven through the narrative to provide a comprehensive account of persuasion.Timothy A. Borchers is the author of 'Persuasion in the Media Age' with ISBN 9780072862911 and ISBN 0072862912.
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