909620
9780071364157
Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes
by Mark, Margaret, Pearson, Carol S.
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Product details
- ISBN-13: 9780071364157
- ISBN: 0071364153
- Publisher: McGraw-Hill
AUTHOR
SUMMARY
Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.Mark, Margaret is the author of 'Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes' with ISBN 9780071364157 and ISBN 0071364153.
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