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Heike Bruch is a leadership professor at St. Gallen in Switzerland. Sumantra Ghoshal is a professor of strategic and international management at London Business School. They coauthored Habits of Highly Effective Managers.Bruch, Heike is the author of 'La Tendencia a Actuar / A Bias for Action Como Los Diversos Efectivos Utilizan Su Fuerza De Voluntad, Consiguen Resultados Y No Pierden Tiempo / How Effective Managers Harness Their Willpower,', published 2006 under ISBN 9788480886451 and ISBN 8480886455.
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