3 Deluxe Projects

3deluxe, an interdisciplinary collective of communications (3deluxe graphics) and interior (3deluxe interior) designers, define their approach as such: "We treat graphic design like architecture and architecture like graphic design." Somewhere between popular culture and applied arts, between surface and space, the advantages of this reciprocal inspiration become obvious, not least in their graphic and product design for fashion, music and sports (Visionaire, Fanatic Boards), exhibitions, spatial productions (SCAPE youth and media pavilion at the Expo 2000), trade fair stands (Volkswagen, MTV), themed entertainment or architectural projects. Often deconstructionist in nature 3deluxe fashion amorphous, elastic, bionic hitech objects and spaces, illustrating the perfect interaction of two- and three-dimensional spatial concepts and design. At the same time their graphics are clean without being sterile, which is clearly reflected in the structure of "projects", their first book. This luxurious volume depicts and describes their most significant ventures in a way that allows a simultaneously intellectual and sensual reception.Andreas Lauhoff is the author of '3 Deluxe Projects' with ISBN 9783931126827 and ISBN 393112682X.