2075900
9783540018704
The authors introduce the main concepts of relationship networks and discuss how to deal with the influence of relationships in the marketing of goods and services. They deal with the subject as a real marketing discipline by integrating economics, institutional factors, behavioural aspects and strategy.Soren Hougaard is the author of 'Strategic Relationship Marketing', published 2004 under ISBN 9783540018704 and ISBN 3540018700.
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