Innovative Methodologies in Enterprise Research

Innovative Methodologies in Enterprise Research explores the role and importance of qualitative, interpretist research in the dynamic field of enterprise research. It establishes the link between the innovative nature of small enterprise and the need to utilize research methodologies, which are themselves innovative. The topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. The book will provide researchers and research students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.Hine is the author of 'Innovative Methodologies in Enterprise Research ', published 2007 under ISBN 9781845422110 and ISBN 1845422112.