Charming Your Way To The Top Hollywood's Premier P.r. Executive Shows You How To Get Ahead

"[Michael Levine is] one of Hollywood's brightest and most respected executives." --USA Today Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm. Charm is valuable for the small businessperson as well. It draws customers, whether to a garage, a dry cleaner, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned - from your parents, from your friends, and from people like author Michael Levine, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business without really trying? Charming Your Way to the Top.Levine, Michael K. is the author of 'Charming Your Way To The Top Hollywood's Premier P.r. Executive Shows You How To Get Ahead', published 2005 under ISBN 9781592287666 and ISBN 1592287662.