The Law Firm Associate's Guide to Personal Marketing and Selling Skills--Trainer's Manual

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.MacDonagh, Catherine Alman is the author of 'The Law Firm Associate's Guide to Personal Marketing and Selling Skills--Trainer's Manual', published 2007 under ISBN 9781590318331 and ISBN 1590318331.