Jumpstart Marketing for the New Business Owner

All too often in today's economic environment, a new business opens its doors only to close them a few months later, leaving the owner disillusioned, in debt, & wondering where he or she went wrong. The truth is a newly failed business may have been very close to succeeding, needing only a few corrections in its marketing strategy to make the difference. In JUMPSTART MARKETING FOR THE NEW BUSINESS OWNER, Peter Evans shows how to make those corrections. Better yet, he shows how to avoid the necessity of making them in the first place. His years of experience as a creative director, marketing executive & owner of his own advertising agency have earned him a place among the Top 100 Advertising Men in America. With those outstanding credentials & the ability to write with clarity & purpose, Peter Evans touches on all aspects of a business startup, from understanding customer motivation to designing a logo. JUMPSTART MARKETING FOR THE NEW BUSINESS OWNER is a must-read for the beginning entrepreneur & an excellent refresher course for the veteran. To order, write Colonial Press, 1411 14th Ave., Bessemer, AL 35020 or call (205) 428-2146.Evans, Peter is the author of 'Jumpstart Marketing for the New Business Owner', published 1993 under ISBN 9781568830308 and ISBN 1568830300.