4065003
9781568028767
Readers will find information on every aspect of political campaigning in America, including: - The evolution of political campaigns; - The political and regulatory environment of campaigning, including suffrage and ballot access; - The importance of the voters and what influences the vote; - The key players in the campaign organization, including the candidate and various managers; - Other players who interact with the campaign, including the media and political parties; - Key strategies and tactics, such as polling and campaign financing; - Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; - Campaign and election reform.Herrnson, Paul is the author of 'Guide to Political Campaigns in America', published 2005 under ISBN 9781568028767 and ISBN 1568028768.
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