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9780844237114

Confessions of an Advertising Man

Confessions of an Advertising Man

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Product details

  • ISBN-13: 9780844237114
  • ISBN: 0844237116
  • Publication Date: 1994
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Ogilvy, David

SUMMARY

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.Ogilvy, David is the author of 'Confessions of an Advertising Man', published 1994 under ISBN 9780844237114 and ISBN 0844237116.

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