Dynamics of Persuasion Communication and Attitudes in the 21st Century

The Dynamics of Persuasion presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.Perloff, Richard M. is the author of 'Dynamics of Persuasion Communication and Attitudes in the 21st Century', published 2007 under ISBN 9780805863604 and ISBN 0805863605.