Disaster in Dearborn The Story of the Edsel

"Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."James A. Ward, University of Tennessee at Chattanooga "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."Library JournalBonsall, Thomas E. is the author of 'Disaster in Dearborn The Story of the Edsel' with ISBN 9780804746540 and ISBN 0804746540.