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9780789734686
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= 0) {slash = '\\';} else {slash = '/';}openLoc = figLoc.substring(0, figLoc.lastIndexOf(slash) + 1);while (pPage.substring(0,3) == '../') {openLoc = openLoc.substring(0, openLoc.lastIndexOf(slash, openLoc.length - 2)+ 1);pPage = pPage.substring(3, pPage.length + 1);}popUpWin =window.open('','popWin','resizable=1,scrollbars=1,location=0,toolbar=0,width=525,height=394');figDoc = popUpWin.document;zhtm= ' ' + pPage + ' ';zhtm += ' ';zhtm += ' ';zhtm += ' ';zhtm += '' + pPage.substring(pPage.lastIndexOf('/') + 1, pPage.length) + '';zhtm += ' ';figDoc.write(zhtm);figDoc.close();}// modified 3.1.99 RWE v4.1 --> Introduction Introduction What was it, I wondered, that made these two otherwise similar PowerSellers so different? One loved his business; the other was nearly in tears. The idea for this book came to me on a redeye flight home after a long, exhausting week on the road. I'd been helping folks open new eBay Trading Posts--drop stores where customers bring in their items for the store's employees to sell on eBay. I had overseen the opening of one new store that week, and visited another that had been running for a couple of months. They were both in similar, mid-sized, upper-middle class neighborhoods, both owned by bright, successful people, and one was already off to a great start. The worrisome store had been open more than 60 days, and should have been doing much better than it was. There weren't many customers, much of what folks brought in was not valuable enough to sell on eBay, and the items this store was listing had a pretty dreadful sell-through rate and relatively low average selling prices. By contrast, the brand new store had a line of people waiting outside with great stuff to sell when I arrived on opening day. The store owner and employees had listed some of their own belongings two weeks earlier (before the doors opened) to get some practice and work out the store's kinks. These items had almost all sold successfully at respectable prices. The busy store had been generously covered on multiple local television stations and in local and regional newspapers. Their biggest problem was likely to be coping with their almost instant success. In the course of my work over the past 18 months I have worked with more than 100 PowerSellers, sometimes digging into their P/L statements with them, other times sifting through their inventory bins or celebrating their victories over a beer. I even managed a Trading Post briefly. It has been eye opening and rewarding. This book, I believe, contains many of the tips, techniques, resources, and best practices that successful eBay PowerSellers use to excel. I've tried to point out some of the pitfalls and cMansfield, Ron is the author of 'Ebay to the Max Own a Trading Post, be a Trading Assistant & Powerseller', published 2005 under ISBN 9780789734686 and ISBN 0789734680.
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