The World Wide Web: A Mass Communication Perspective, 2001 Update

1. Introduction to the Internet and the World Wide Web The Internet Pro 2. Searching the Web Trusting Web Sources Using the Web for Research 3. Internet Radio The Growth of Internet Radio Internet Radio vs. Over-the-Air Radio Real-Time Audio: What It Does Real-Time Audio: How It Works Netcasting Networks Cybercasting Radio Stations Internet Radio Programs Cybermusic Internet Radio and the Federal Communication Commission Producing an Internet Radio Show 4. Television Entertainment The Web and Television Entertainment Television Delivery Systems Web Delivery Systems Television, the Web, Web Delivery System, and Audience Use Television and the Web: Content Cyberprograms: Network and Web-Only Online TV/WEB Listings The Web on Television 5. News and Sports on the Web News on the Web News Sources Delivering News on the Web History of News Delivery Coming Together on the Web Examples of Media on the Web 6. Marketing and Public Relations Marketing on the Web The Four P's and Four C's of Marketing Security and Privacy Issues Market Research Measuring Success Cybermarkets Tapping into the College Market Public Relations 7. Advertising Advertising and the World Wide Web Advertising Rates Selling the Medium Web Ratings and Measurement The Technology of Web Advertising Effectiveness of Online Advertising Online Ad Spending and Revenue Zapping Cyber Ads Online Advertising Associations Agency Presence on the Web 8. Web Site Design, Production, and Aesthetics Designing a Web Site Graphic Issues Tips for Effective Web Site Design Evaluating a Web Site 9. Social Implications Internet Use, Abuse, and Addiction Mass Media Use Societal Changes and Technology Effects of Media Messages A Changing Society Social Concerns and the Web 10. Theoretical Considerations A Theoretical Perspective for the World Wide Web New Theoretical Perspectives 11. Ethics and Legal Issues Ethics and Ethical Behavior Ethics and the Mass Media Ethical Perspectives Legal Issues Copyright and Intellectual Property Internet Taxation 12. Career Opportunities and Future Directions Career Opportunities As the World Wide Web Turns Glossary Appendix: URLs, Categorized by Type/ChapterNorman Medoff is the author of 'The World Wide Web: A Mass Communication Perspective, 2001 Update', published 2001 under ISBN 9780767424240 and ISBN 0767424247.